People-centric leadership 101

March 28, 2019 | 8:30 am to 4:30 pm
Contact AME: 224-232-5980 |
Member Fee: $275
Non-Member Fee: $275
Student Member Fee: $175


The Gem Group, Inc.
9 International Way
Lawrence, Massachusetts
Developing a passionate, engaged workforce is the recipe for a thriving, successful business.

Accomplishing this requires a foundation of strong communication skills, critical listening capabilities and a robust process for converting people’s ideas into continuous improvement action. The PCL 101 course was designed by AME to provide organizations with a comprehensive overview of people-centric leadership and the behaviors required to build a culture where every day, everyone is fulfilled by pursuing excellence and everybody flourishes. If you’re interested in improving leadership behaviors and increasing engagement, the AME PCL 101 Course is for you.


Marc Kuzik is the continuous improvement manager for Argus Machine. Kuzik recently brought 14 of his teammembers to attend the PCL 101 workshop in Edmonton. "I believe the content within the people-centric leadership (workshop) is that keystone that has been our missing link—a link if you will—between the lean tools and our lean thinking or lean management. This is really, I think, a great opportunity to give our employees the ability to have good conversations. The content in this course changed the conversation that we’re having between colleagues and team members. It started even during the break time at the 101. I think it gives us tools we’ve never been taught and how to ask good clear questions and start to listen to those answers. That, to me, is changing the conversation and allows us to achieve enterprise excellence.” 

Ron Harper, AME board past chairman and president of Cogent Power, has been formally working with people-centric leadership for more than 10 years. “You need to engage the whole person. So, if you take a look at you, me and anybody else that is working in an organization or company that has a responsibility—we all have different roles in our lives—and that role could be as a parent or a hockey coach. It could be a volunteer in a hospital. We all carry different roles and to be dealing with the whole person in a leadership capacity is about not just looking at the employee part of that person in terms of the way you engage with them, you actually are engaging with the whole person in all the roles of their life.” 


8:00 a.m.   -   8:15 a.m.  Welcome & networking
8:15 a.m.   -   9:00 a.m.  Introductions
9:00 a.m.   - 10:00 a.m.  Defining people-centric leadership and organizational impact
10:00 a.m. - 10:15 a.m.  Break
10:15 a.m. - 12:00 p.m.  Leadership behaviors, self-reflection and building relationships
12:00 p.m. - 12:30 p.m.  Lunch
12:30 p.m. -   2:00 p.m.  Leadership behaviors, communication/listening, celebration and recognition
2:00 p.m.   -   2:15 p.m.  Break
2:15 p.m.   -   3:15 p.m.  Leadership behaviors that support the growth and development of people
3:15 p.m.   -   4:00 p.m.  Goal setting, feedback and alignment in a people-centric culture
4:00 p.m.    -  4:30 p.m.  Call to action & summary
4:30 p.m.                         Wrap-up

The Gem Group, Inc. 

The Gem Group, which also operates under the name Gemline, is the promotional product industry's premier supplier of bags, business accessories, gifts and writing instruments, and is ranked as one of the industry's largest suppliers by the Advertising Specialty Institute (ASI). With a full in-house design team and multiple product launches a year, Gemline is a leader in design innovation, bringing cutting-edge and relevant trends to the market. Its product line consists of padfolios, portfolios, gifts, writing instruments, backpacks, sport and travel bags, totes and coolers, as well as high-quality brands featuring American Tourister, Bobble, Brookstone, Igloo, Moleskine, Samsonite, Thermos and Zebra. Gemline is headquartered in Lawrence, Mass., generates $82.1 million in annual revenues and employs nearly 400 people.


Brian Hirschfeld serves on the Board of Directors for AME’s Northeast Region and is a member of AME’s People-Centric Leadership Team. Brian earned a Master’s Degree in Industrial-Organizational Psychology and is SME Lean Bronze certified. In his primary role as the Corporate Continuous Improvement manager at the Gem Group, Brian has more than 10 years of experience in learning about and applying the principles, systems, & tools of a lean organization.

  • The value and benefits of building a people-centric culture.
  • The underlying thinking which is critical to drive people-centric behavior.
  • Key leadership behaviors necessary to build a people-centric culture, including honest and persistent self-reflection, reflective listening and effective communication, building relationships, coaching for development of people, celebration and recognition.
  • The link between building a people-centric culture and the lean/CI tools.
  • Vision, goal setting, feedback and alignment in a people-centric culture.
  • Earn self-development hours toward lean certification or re-certification.
  • Passionate and willing leaders who understand the importance of "respect for people" to the long term success of any organization.
  • Anyone in a leadership role – from supervisors to CEOs.
  • Leaders who recognize un-resolved conflict in their organizations and need a method for addressing it.
  • Leaders who want to increase engagement among their teams and their organizations overall.

You can become an AME member during the registration process for $150 per year and obtain the discounted AME member rate for this event. Your membership will also entitle you to a registration discount for all future AME conferences, seminars, workshops and webinars for one year. Additionally, you will receive a subscription to the award-winning Target magazine and much more.

Payment or purchase order must be received by the AME office five days prior to the event start date. If no payment or PO number is received, you will be asked to pay with a credit card or check at the event before entry.

Cancellation Policy: Enrollment fee less a $100 non-refundable registration charge will be refunded up to one week before the event. Substitutions may be made up to three days prior to the start of the workshop.

Notes: This event may be canceled by AME for any reason. AME is not responsible for incidental costs incurred by registrants. By registering for this meeting, I hereby acknowledge and agree that AME or its agents may take photographs of me during events and may use those photographs for AME’s purposes, including but not limited to news and promotional purposes, without further compensation to me.