Pathway to Excellence webinar with David R. Brousell: Manufacturing 4.0 reaches an inflection point amid COVID-19

July 16, 2020 | 12:00 pm to 1:00 pm
Central Time
Contact AME: 224-232-5980 |

The COVID-19 pandemic has wreaked havoc on manufacturers, but they are also discovering a host of operational, supply chain and cultural improvement opportunities emerging from the crisis.

In this one-hour virtual event, you'll hear from david David R. Brousell, co-founder, vice president and executive director of the Manufacturing Leadership Council. Learn how the COVID-19 pandemic is driving manufacturing companies to adopt more flexible approaches to production, rethink supply chains, develop new ways of working in a virtual world, reassess plant design, and accelerate their digital journeys to manufacturing 4.0.


This is part of AME's Pathway to Excellence webinar series is designed to address the challenges facing every organization: how to survive and thrive in our “new normal.” The series provides policymakers and business and educational leaders insights into the pathway forward to sustainable, North American manufacturing that closes the skills gap and strengthens the middle class while repairing the supply chain and preventing future disruptions through reshoring, nearshoring and LeanShoring™️.


David R. Brousell, co-founder of the Manufacturing Leadership Council (MLC), a unit of the National Association of Manufacturers

As vice president and executive director, Brousell leads an experienced team of content, event, sales and membership professionals at the MLC, a manufacturing executive-level organization he co-founded in 2008. The MLC’s enables its members to realize a better future by focusing on the intersection of advanced technologies and fundamental business change to create competitive advantage. The organization provides thought leadership content on a member-defined set of "critical issues" facing manufacturing, virtual meetings and discussions on those issues, and lives conferences and plant tours. The “critical issues” are part of the council’s focus on Manufacturing 4.0, the next wave of industrial progress based on the Internet.

Brousell began his career as a journalist. In his nearly four-decade career, he has served in numerous leadership positions in companies large and small. In the early 1990s, he served as editor-in-chief of Reed Publishing’s Datamation Magazine, which was the standard of excellence in the IT magazine field for many years. In the mid to late 1990s, he served as vice president and editorial director at Sentry Publishing Co., in charge of that firm’s Software Magazine, Client-Server Computer Magazine and Sentry Market Research publications. In 1997, he became vice president of strategy at Softbank Comdex, the organizer of the huge Comdex technology trade show and conference.

In 1998, Brousell was named editor-in-chief of Managing Automation Magazine, part of Thomas Publishing Co. of New York. He later became vice president and editorial director of Managing Automation Media. At Thomas Publishing, Brousell introduced numerous innovations, including co-founding the MLC; an emphasis on covering the intersection of IT and manufacturing; the industry’s first plant floor to enterprise systems integration reader study; and the progressive manufacturing concept, which advocates business transformation coupled with the adoption of advanced technologies to create competitive advantage for manufacturers.

In the late 1980s at Datamation, he received two consecutive Jesse H. Neal Editorial Achievement Awards, the highest award for business journalism in the U.S. Under his leadership at Thomas, the organization was cited 11 times for editorial achievement.

Born in Long Branch, New Jersey, Brousell attended public schools and was an award-winning track and field athlete. He received a B.A. in political science from Fairleigh Dickinson University in 1974. In 1973, Brousell attended FDU’s Wroxton College in Wroxton, U.K., and later served on the Wroxton College Advisory Board. From 1974-76, Brousell was a fellow at the Institute of International Studies at FDU in Teaneck. Brousell lives in Medfield, Massachusetts, with his wife, Irene, a 1977 graduate of FDU. They have three children, Andrew, Lauren and Alison, and one grandson.

  • Adopt more flexible approaches to production.
  • Rethink supply chains.
  • Develop new ways of working in a virtual world.
  • Reassess plant design.
  • Accelerate your digital journey to manufacturing 4.0.