Basadur Applied Creativity 
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Collaborative problem solving for innovative solutions

A revolutionary process that enables strategic and tactical innovations
Monday, Oct. 24 Location Code
8:00am-5:00pm San Antonio A, 3rd floor MW/04

Understand innovation as a never-ending process of creative problem solving from discovering problems and opportunities to implementing valuable new solutions. Discover how to use the Basadur CPSP (Creative Problem Solving Profile) to engage individuals and teams in achieving collaborative solutions.


These days, problems are much more complex than ever before and require new problem-solving skills and collaboration across different disciplines for innovative solutions. In this highly interactive workshop, attendees will experience a proven cognitive problem-solving process which achieves tangible results and enables collaborative innovation across silos. Be engaged in developing skills in the process using your own problems, including how to ask the right questions and facilitate others to develop innovative answers with consensus and commitment. Discover your own unique creative problem-solving style and learn how to appreciate the styles of others and contribute best to the problem-solving process as a whole. See real world examples and a proven instrument to measure individual preferences. Engage in learning a process with interconnected skills and tools to: build confidence to tackle problems and engage others; build transparency and respect for others; bridge language and cultural gaps within the team.


Basadur Applied Creativity helps organizations become self-sufficient in solving problems, finding growth opportunities and creating a new "How might we?" culture. It provides a proven framework to solve problems at any level that is sustainable, reusable and scalable. The framework introduces objectivity into a process of identifying and defining problems in a safe and non-threatening environment which eliminates any natural barriers and obstacles. The company has received various awards including: CAFÉ; GTA Family Enterprise of the Year Achievement Award (2012); Fellow of SIOP (The Society for Industrial & Organizational Physiology).

Presenter: Min Basadur

Educated in engineering physics (University of Toronto), Min Basadur began developing his insights about problem solving and innovation at Procter & Gamble. He received three U.S. patents and created a corporate-wide deliberate change consulting practice which he integrated into an award-winning doctoral dissertation at the University of Cincinnati. Basadur became a professor of organizational behavior in the DeGroote School of Business (McMaster University) then founded Basadur Applied Creativity. His work has achieved an enviable record of tangible results. Clients include eBay, Goodrich, Frito Lay, Microsoft, Pfizer, John Deere, BASF, Aera, NASA and numerous healthcare institutions.