Theme: Future Workforce Development

Lean-driven innovation

Thursday, Oct. 22 Location Code
9:30am-10:30am Room 232/233, 2nd floor ThP/39

Coach, engage people who operate the product development process and empower needed change

Unleash the power of lean principles in product development; engage employees in developing a successful lean product development system; hear examples and results from an effective system; change management, collaborative/cross-functional teams and coaching communication.


Focus on lean principles effectively used in product development, understanding that these principles can differ from a lean manufacturing approach. Learn about implementation and the importance of teaching lean concepts to managers, engineers and technicians working in product development. Hear about Goodyear’s successful lean product development system. Find useful tips about coaching people who operate the lean product development process, empowering them to change it. Learn from examples and results achieved in the Goodyear Innovation Centers. Hear about A3, accountability, change management as well as coaching communication, collaborative/cross-functional teams, kaizen, metrics, culture, employee engagement, policy deployment, project management, standard work, strategy, sustainability, value stream mapping and virtual systems/visual management.


Goodyear is one of the world’s largest tire companies. It employs approximately 68,000 people, manufacturing products in 50 facilities in 22 countries around the world. Goodyear’s Innovation Centers in Akron, OH and Colmar-Berg, Luxembourg strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. The company has received the Shingo Prize, the Malcolm Baldrige National Quality Award and numerous other recognitions.

Speaker: Norbert Majerus

Norbert Majerus, a Goodyear senior master black belt certified in lean and six sigma, began his career with the company in 1979. He spent the last six years developing an end-to-end lean product development process across Goodyear’s Global Innovation Centers. Majerus has a master’s degree in chemistry. He has worked in most product development functions, in Akron, OH and Luxembourg, with experience in materials management, tire engineering, project management, equipment design, benchmarking and quality systems.

Billy Taylor is director of North America Manufacturing at Goodyear. He brings 20+ years of practical experience in all phases of people driven business excellence; defining, aligning and executing winning. He has a track record of improving business results through employee engagement and ownership in both growth and down scaling environments. Taylor’s practical approach to the people side of operational excellence has been demonstrated in business publications, implemented by lean medial operations and benchmarked by the United States Army.  His leadership approach to operational excellence has been featured in the books Leadership Vertigo and Lean-Driven Innovation,  as well as media outlets such as Plant Engineering and Business Excellence magazines. Taylor is a member of The Shingo Executive Advisory Board, which consists of leaders who have established themselves in their careers as principle-centered leaders in building cultures of excellence.