Nestlé Purina PetCare 
Intermediate level
Theme: Future Workforce Development

Digital transformation: Focus your energy

The tech makes it sizzle, the people make it work!


Practitioner Presentation
Tuesday, Oct. 18 Location Code
3:30pm-4:30pm Sheraton Dallas Hotel TS/21



Hear from Nestlé Purina PetCare in this practitioner presentation on how people are essential to a digital transformation.


Digital transformation is about people, not technology. Making it relevant, easy to use, engaging and value-added is crucial to success. By blending technology, psychology, business acumen and common sense, Nestlé Purina PetCare has been successful in many projects and learned a lot along the way.


Nestlé Purina PetCare creates richer lives for pets and the people who love them. Founded in 1894, Purina has helped dogs and cats live longer, healthier lives by offering scientifically based nutritional innovations. Purina manufactures some of the world’s most trusted and popular pet care products, including Purina ONE, Pro Plan, Fancy Feast and Tidy Cats. Its more than 8,000 U.S. associates take pride in the company’s trusted pet food, treat and litter brands that feed 51 million dogs and 65 million cats every year. More than 500 Purina scientists, veterinarians, and pet care experts ensure the brand’s commitment to unsurpassed quality and nutrition. Purina is part of Nestlé, a global leader in Nutrition, Health and Wellness.


Christopher Micena is the director of innovation, digital manufacturing at Nestlé Purina PetCare. He has more than 20 years of leadership experience working in several factory and headquarter environments, including five years of leading SAP implementations. His disciplines include IS/IT, SAFe, product supply analysis and portfolio management. He provides relevant business perspectives and proven leadership abilities that drive improvements and transform cultures in new digital landscapes.