Blockchain-based traceability technology offers a promising solution to supply chains that lack transparency. This presentation will highlight practical steps manufacturers can take to implement traceability to improve waste reduction, product quality, fairness and trust—from source to consumer.
According to research conducted by the Food Marketing Institute, 75 percent of consumers say they will switch to brands that provide more in-depth information about their products. Likewise, industries such as the automotive, fashion and construction industries are seeking to substantiate ESG claims but are failing when their suppliers can’t provide reliable information about their sources or when the technology needed to collect and share data is too expensive or difficult to use.
Blockchain-based traceability technology offers a promising solution to supply chains that lack transparency. At the crossroads of supply chains across industries, manufacturers stand to lead as providers of detailed and reliable data about their suppliers, raw materials, human welfare practices and quality assurances.
In this practitioner presentation, Wholechain’s cofounder Jayson Berryhill and partner of supply chain transparency Claudia Sandell-Gándara will speak from experiences working with some of the world’s most trusted sustainability brands and organizations, including Estée Lauder and Thai Union. Their case studies draw from past and ongoing work with supply chain actors, from vanilla farmers to leather tannery operators and recycled glass manufacturers.
Key learning objectives include: 1) Practical steps that a business can take to integrate traceability into its supply chain, 2) ways to incentivize collaboration from partners to adopt traceability, including upcoming regulatory policies and consumer research, and 3) future opportunities in supply chain technology, including IoT data sensors, satellite monitoring and direct digital payment systems.
Wholechain is a blockchain-based traceability solution that enables trust, coordination, and transparency in fragmented supply chains. Wholechain works across commodities, with customers including some of the world’s largest seafood and cosmetics companies. Wholechain was initially developed for food and agriculture supply chains, but works across commodities and industries with customers including Estée Lauder, Chicken of the Sea, Fair Trade USA, Topco Associates (largest grocery coop in the U.S.) and many more. Wholechain won the FDA’s Low- or No-Cost Food Traceability Challenge, the Fish2.0 Award for supply chain innovation at Stanford's Center for Ocean Solutions, and has been featured in Forbes, NASDAQ, Computer World, Progressive Grocer and Beauty Inc. Magazine.
Jayson Berryhill is a partner and cofounder of Wholechain, a blockchain based traceability solution that enables trust, coordination, and transparency in fragmented supply chains. Prior to founding Wholechain, Berryhill worked for more than a decade in mobile technology, developing digital innovations with organizations such as BSR (Business for Social Responsibility), XL Axiata, Unilever and the U.S. Department of State. He holds a bachelor's in business administration from the University of Texas at Arlington, a master's in divinity from Baylor University and an MBA from Indiana University’s Kelley School of Business.
Claudia Sandell-Gándara works with leading sustainability brands to implement consumer transparency using real supply chain data. Prior to working at Wholechain, Sandell-Gándara worked at Row 7 Seed Co., and was a founding member of The Farmlink Project, where she worked with farmers and food bank operators to improve access to fresh produce and reduce waste from surplus food. She holds a bachelor's in politics from Pomona College.