Texas Nameplate Company, Inc. 
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Not the same story: Come, see, learn

How TNC is growing, innovating and thriving to adapt for future success
Wednesday, Oct. 19 Location Code
8:40am-11:30am Texas Nameplate Company, Inc. WT/03
12:40pm-3:30pm Texas Nameplate Company, Inc. WT/06



Meet and learn from 2nd and 3rd generation owners who have successfully integrated teaching from the founder’s business philosophies of honesty and integrity with a high performing business system approach. This approach has an ongoing focus on innovation and attention to environmental impact.


Dale Crownover (2nd generation) will share his common sense, easy approach to running a successful small business in a very complex, unstable economic environment. Dan Crownover (3rd generation) will share how Texas Nameplate Company (TNC) is adopting new technology opportunities and working with workforce millennials. The TNC facility is a state-of-the-art design and continues to evolve to include new methods, technology and lean manufacturing concepts to meet and exceed customers’ evolving needs.

TNC has deployed a paperless operating system and implemented rejuvenation of acids, reclaiming of solvents and recycling of water in operations. In addition, strategic decisions to purchase or build new equipment with improved production methods continue to allow Texas Nameplate to sustain and exceed performance metrics on its real-time dashboard and expand its customer base to include key competitors. Simply put, nameplate manufacturing is not the same as it was 75 years ago when the company was founded. The challenges, opportunities and practices continue to evolve, and TNC is thriving. Come see and hear how the company is doing this and where it plans to be when it reaches the 100-year milestone. Ask questions and learn—the TNC team is happy to share! Safety glasses are required and will be provided by the tour host.

Please note the tour site will provide the required safety glasses to tour participants. 


Texas Nameplate Company, Inc. is a privately held family business that manufactures high-quality nameplates, identification tags, nameplate tags and custom labels for high-pressure valves, oil field equipment and other industrial products. It is the first small business (and smallest) in the world to twice receive a Malcolm Baldrige National Quality Award (1998 and 2004). Texas Nameplate is ISO 9001:2008 and ISO 14001:2004 Certified and is known as the expert in "harsh-environment" metallic nameplates for products that operate in rugged locations or under extreme conditions. nameplate.com

Restrictions / Requirements

To participate in a tour, all attendees must adhere to and respect the tour hosts' restrictions and requirements.
Non-adherence may exclude you from a tour.

  • Leather like closed-toe shoes (No high heels)
  • Long or short-sleeved shirt/blouse
  • Long pants (no shorts, skirts, dresses)
  • Safety glasses