Crown Equipment Corporation 
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A people-centric approach to implementing lean (virtual only)

Transforming the culture at Crown Queretaro, Mexico
Wednesday, Oct. 19 Location Code
11:00am-12:00pm Virtual VWT/01

Times listed in CDT. This content will not be available on-demand.


See how a lean conversion has transformed the culture of Crown's Queretaro, Mexico operations.


Learn how a people-centric methodology based on lean has facilitated a cultural transformation at Crown's Queretaro, Mexico operations. You’ll see how, using tools such as visual management, 5S and rapid kaizen events, the company created a culture of highly committed collaboration and instilled an improved sense of wellbeing in the workforce. This people-centric approach was designed to support performance improvement while improving the quality of life for all by reshaping how employees view their work and their contributions to the success of their peers and the organization. It emphasizes individual development, growth and satisfaction while supporting the leadership team's vision of creating a more meaningful workplace for all, where the tools and systems of operational excellence are utilized to help people recognize and reach their potential.


Crown Equipment Corporation is one of the world’s largest material handling companies with a reputation for award-winning product design, advanced engineering and technology and superior after-sale service. Crown’s business philosophy utilizes vertically integrated processes to design, manufacture and distribute forward-thinking, innovative solutions that improve customers’ productivity and operating efficiency. Crown produces a broad range of forklifts as well as automation and fleet management technologies. In 2019, Crown made Forbes magazine's list of "America's Best Large Employers."

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