Crown Equipment Corporation 
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Crown Queretaro, Mexico

A people-centric approach to lean implementation

See how a lean conversion has transformed the culture of Crown's Queretaro, Mexico operations.


Learn how a people-centric methodology based on lean has facilitated the transformation of the culture of Crown's Queretaro, Mexico operations. You’ll see how a lean implementation, using tools such as visual management, 5S and rapid kaizen events, created a culture of highly committed collaboration and instilled within the workforce an improved sense of wellbeing. This people-centric approach was designed to support performance improvement while improving the quality of life for all by reshaping the way in which employees view their work and the outcome of their contribution to the success of their peers and the organization. It emphasizes individual development, growth and satisfaction while supporting the leadership team's vision of creating a more meaningful workplace for all, where the tools and systems of operational excellence are utilized to help people recognize and reach their potential.


Crown Equipment Corporation is one of the world’s largest material handling companies with a reputation for award-winning product design, advanced engineering and technology and superior after-sale service. Crown’s business philosophy utilizes vertically integrated processes to design, manufacture and distribute forward-thinking, innovative solutions that improve customers’ productivity and operating efficiency. Crown produces a broad range of forklifts as well as automation and fleet management technologies. In 2019, Crown made Forbes magazine's list of "America's Best Large Employers."

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