Basadur Applied Creativity 
Intermediate level

Collaborative team problem-solving for innovative solutions

A proven people-centered thinking process that enables strategic and tactical breakthroughs
Monday, Nov. 4 Location Code
8:00am-12:00pm Michigan 1A, East Tower, Concourse Level MW/04

Problems facing organizations today are much more complex, requiring new problem-solving skills and collaboration across different disciplines for innovative solutions. In this highly interactive workshop, attendees experience a proven cognitive problem-solving process which achieves tangible results and enables collaborative innovation across silos. Engage in developing skills in the process using your own real-world problems, including how to ask the right questions and facilitate others to develop innovative answers with consensus and commitment.


Discover your own unique creative problem-solving style and learn how to appreciate the styles of others and contribute best to the problem-solving process as a whole. Real world examples and a proven instrument to measure individual preferences will be provided. Attendees will be engaged in learning a creative problem-solving process with interconnected skills and tools which build the following: Confidence and a willingness to tackle problems and engage others; transparency and respect for others; build consensus; bridging language and cultural gaps within the team. Understand innovation as a never-ending process of creative problem-solving from discovering problems and opportunities to implementing valuable new solutions. Learn to use the Basadur CPSP (Creative Problem-Solving Profile) to engage individuals and teams in achieving collaborative solutions. Discover challenge mapping for consensus on problem definition and strategy.


Basadur Applied Creativity has created a framework that introduces objectivity into the process of identifying and defining the problem. It has created a safe and non-threatening environment where participants can engage in uninhibited thinking – a free-range thinking process – that explores possibilities on the premise of “how might we” do something.

Presenter: Min Basadur

Educated in engineering physics (University of Toronto), Min Basadur began developing his insights about problem-solving and innovation at Procter & Gamble. He received three U.S. patents and created a corporate-wide deliberate change consulting practice which he integrated into an award-winning doctoral dissertation at the University of Cincinnati. Basadur became a professor of organizational behavior in the DeGroote School of Business (McMaster University) then founded Basadur Applied Creativity. Applied globally, his work has achieved an enviable record of tangible results. Client organizations include eBay, Goodrich, Frito Lay, Microsoft, Pfizer, John Deere, BASF, Aera, NASA and numerous healthcare institutions. His is author of "Design-Centered Entrepreneurship."