AME, Western Region 
Beginner level
Intermediate level

Industry 4.0, people-centric leadership and technology advancement

What are the leadership challenges we face and how do we address them?
Monday, Nov. 4 Location Code
1:00pm-5:00pm Regency Ballroom A, West Tower, Ballroom Level MW/15

This workshop will introduce the leadership/organizational as well as the technical concepts of Industry 4.0. The target audience is the basic or entry level practitioner who has heard about 4.0 but is now challenged to create a plan to introduce 4.0. From a leadership/organizational perspective, attendees will be introduced to how the new, pro-active state of manufacturing has the potential of changing how organizations will operate.


We have all seen the advertisements for Artificial Intelligence and the Digital Revolution. But the implications need to be understood by all. The potential is for the game to change from "the operator telling the machine what to do" to "the machine determining what to do!" However, the practitioner also needs to know that 4.0 is simply a new mechanism for doing business and does not change the fundamentals supported by AME for decades. The mindset must be to think of 4.0 as the new means by which work will be done. The practitioner will also be presented the techniques and terminology of 4.0. For example, the entire world of 'IIoT' applications will be discussed and would be appropriate for most. Critical to understand in this section will be the technology direction, the technology implications and the migration to a much more information driven, knowledge driven means by which work will be done.


The AME Western Region includes Alaska, Arizona, California, Hawaii, Idaho, Nevada, Oregon, and Washington. AME’s regional boards are made up of dedicated and passionate volunteers who contribute their time and expertise to help local companies improve their competitiveness and overall success through shared learning and access to best practices.

Presenters: Leonard Perry / Ken Rolfes / Dan Shunk

Leonard Perry, Ph.D. is an associate professor in the Industrial & Systems Engineering at the University of San Diego. He earned his PhD at Arizona State University in industrial engineering working with Douglas Montgomery on research in Design of Experiments. Dr. Perry’s current research focus is system improvement via continuous quality improvement methods especially in the area of applied statistics, six sigma, lean, and design of experiments. He researches, consults, instructs and collaborates on numerous quality improvement projects in biotech, healthcare, defense and traditional manufacturing organizations. He is a certified six sigma master black belt, ASQ certified quality engineer and a director of the lean six sigma program at the University of San Diego. 

Ken Rolfes is president at KDR Associates, a management coaching and education company in corporate performance improvement services, and has 30+ years in public and private companies that design, manufacture, and market technically based products for the medical device, industrial product and computer industries. He helps leaders accelerate business improvement for growth and bottom line results through strong corporate strategy, people involvement and operating excellence. Rolfes is author of numerous articles in AME's Target magazine and co-author of the Shingo Award-winning book, “Lean for the Long Term.” 

Dr. Dan Shunk is a professor emeritus in Industrial Engineering in the Ira A. Fulton Schools of Engineering at ASU. He is also the PIMSA chair for Innovation and Design at CETYS University in Baja, Mexico and an adjunct professor of management at Milan Polytechnic. Shunk is an active member of AME and currently on its Western Region Board, a senior member of the Institute of Industrial Engineers and a senior charter member of the SME Computer Aided Systems Association. He proudly lists eleven teaching awards highlighted by the Society of Manufacturing Engineer’s highest honor, its International Educator award. In 2015 and 2018 he won the A. Alan B. Pritsker Teacher of the Year Award at ASU. He has 36 refereed journal articles, countless conference presentations and dozens of keynote speeches.