The Goodyear Tire & Rubber Co. 
Intermediate level

Goodyear Racing at Innovation Center Manufacturing

Goodyear lean manufacturing and home safe culture
Monday, Oct. 30 Location Code
11:10am-4:30pm The Goodyear Tire & Rubber Co. MT/01
Tuesday, Oct. 31 Location Code
7:10am-12:30pm The Goodyear Tire & Rubber Co. TT/01



This content will not be available on-demand.

Go and see how the Innovation Center Manufacturing does lean. 

Please note: Lunch is not provided for Monday tours.


Take a gemba walk through the Innovation Center Manufacturing plant, and see the race tire factory home of the official tire of NASCAR and the official tire of NHRA. You will see Goodyear’s new 18” next generation of race car tires for the NASCAR Cup series and experience lean practices firsthand in the gemba. 

Please note: Personal identification is required to attend this tour. In addition, at the tour site check-in, participants will be asked to show a QR code that will be emailed to them in advance of the tour. Security personnel will attach a sticker to camera-enabled devices. Remove any jewelry and place your hair up and away from your face. There will be lots of walking on this tour. 


For more than 120 years, The Goodyear Tire & Rubber Co. has developed the technology that keeps people moving so they have the confidence to go faster, farther and more places, making all of life's connections easier every day. It's that same spirit that put Goodyear on roads around every corner of the earth, in the record books and even on the moon. From today's vehicles to the driverless fleets of the future, it's not just putting cars on tires; it is fueling the science of motion.

Restrictions / Requirements

To participate in a tour, all attendees must adhere to and respect the tour hosts' restrictions and requirements.
Non-adherence may exclude you from a tour.

  • No cell phones
  • No competitors
  • Leather like closed-toe shoes (No high heels)
  • Long or short-sleeved shirt/blouse
  • Long pants (no shorts, skirts, dresses)
  • Other: See tour description
  • Safety glasses
  • Signed non-disclosure agreement
  • Steel-toed shoes